Denim Days are here extended
How It WorksSustainabilityDENIM DEALS

DENIM DAYS:
Recycle for a chance to win!

 

Style, meet sustainability. This season, Stony Point is collecting your gently used, worn-out and outdated denim to be donated to Thomas C. Boushall Middle School. Enter to WIN a custom creation by denim upcycling brand, American Butt Clothing now through August 7!

HOW IT WORKS

+   Bring in your gently used, worn-out or outdated denim
+   Place it in the Denim Days donation box located within these select retailer spaces:

    • Upcycle Design
    • Kazuri Designs
    • Sisters Boutique
    • Dillard’s
    • Eggspectation
    • Verseau Bistro
    • Mall management
    • Restroom hallway near J.Jill

+   We’ll take it from there!

 

WIN A CUSTOM UPCYCLED DENIM CREATION AND A STONY POINT PRIZE PACKAGE

When you turn in your denim, scan the QR code on the box or nearby sign to enter for a chance to win a custom creation from denim upcycling brand, American Butt Clothing, AND $100 to Anthropologie and $100 to Dillard’s!

Originally from Sapporo, Japan, Tomoko Cummings is the owner and artist behind denim upcycling brand, American Butt Clothing. A self-taught designer, she started American Butt Clothing at a booth at the Brooklyn Flea Market. Over time, she learned that upcycling denim fulfilled another passion of hers: sustainability. By sourcing materials secondhand, Tomoko is doing her part to lessen fashion’s impact on the environment.

Check out her work on Instagram: @americanbuttclothing.

EXTEND THE LIFE OF YOUR DENIM

Did you know the denim production process has a big impact on the environment? By following these tips, you can make your denim last longer and increase the sustainability of your next denim purchase!

+   Wash less. You don’t need to wash your jeans every time you wear them—really! This will add YEARS to your denim.
+   Wash inside-out in cold water. This will help preserve the dyes and finishing techniques you love about your favorite pair.
+   Avoid the dryer. The heat can break down denim fibers faster. Instead, let your jeans air dry after washing.
+   Repair before you replace! Bring your well-worn blues to a tailor or follow some of our upcycling hacks from American Butt Clothing before you toss them aside.
+   Recycle! By turning in your denim at Stony Point this season, we can extend the life of discarded denim.

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