Partnership Marketing

Partnership Marketing

Stony Point Fashion Park is the perfect place to create memorable brand connections. Engage active shoppers with your brand and message through in-mall advertising options, event venues, and sponsorship opportunities. 

  • Stony Point Fashion Park is your one-stop for all of your shopping, dining and entertainment experiences with exclusive retailers, like Tiffany & Co., Brooks Brothers, Saks Fifth Avenue and a state-of-the-art five-star movie experience at CineBistro.
  • Located in an affluent trade area of more than 350,000 with a 25+ mile draw.
  • Advertising opportunities including short term event marketing to area naming rights partnerships are available at highly competitive rates.
  • Custom marketing solutions to meet your budget and goals.

Call (804) 267-7420 today to arrange a tour of Stony Point Fashion Park and to learn about available partnership marketing opportunities.


Karen Alley | Marketing Director - Stony Point Fashion Park
Starwood Retail Partners, LLC
Phone: (804) 267-7423 |

National Contacts

Gina Scarpetta | Director, Partnership Marketing
Starwood Retail Partners, LLC
Phone: (312) 373-3580 |

Tia Angelos | Director, Partnership Marketing
Starwood Retail Partners, LLC
Phone: (312) 265-2239 |

click here to submit a partnership marketing inquiry

360° Brand Engagement

Put your products in front of thousands of shoppers each day by delivering a totally immersive experience they won’t soon forget.  We specialize in:

  • Brand Activation
  • Product Sampling & Trials
  • Special Event & Experiential Marketing
  • Interactive Product Engagement
  • Mall Marketing Events
  • Product Displays

 High-Performance Media

Make your message pop!  Our eye-catching media opportunities will elevate your brand message and optimize its impact on shoppers.

  • Large Wall Graphics
  • 30" x 40" Signage
  • Flag Pole Banners
  • Standees
  • Exterior Floor Decals (only available April - October)

Amenity Sponsorship

We’ll work with you to strategically reach your target audience in the right place at the right time.

  • Dog Park
  • Soft Seating / Fire Feature Experiences
  • Pop-Jet Fountain
  • Stage / Triangle Park
  • Live 360 Studio
  • Ice Rink (seasonal)
  • Holiday Sets

Customized Activations

We’re always ready to discuss the different ways we can mix and match every available option and idea to create the perfect package for your needs and our shoppers’ enjoyment.

No matter what you are looking for, there are great partnership opportunities with our shopping centers.  Let us create one for you!